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Now that the festive madness is over and the chilly lazy days are among us once more, many of us have little reason to dress up at all, except for the occasional trip to Eroski or dog walk around the block. Since the beginning of lockdown 1.0 almost two years ago now, there has undoubtedly been an increased interest in loungewear and comfies, and although we’ve had our fair share of dressing up over the past couple of months, the comfy trend is definitely not going anywhere, especially as we’re now adapting to a work culture where it’s much more commonplace to work from home. 

In order to combat the famous January blues, we certainly won’t be doing ourselves any favours by shuffling around the house in the same baggy sweatshirt and tired old leggings day in and day out. If you, like me, are looking for an upgrade, you may be interested to know that a number of young and fresh designers have really propelled luxe pyjama dressing into the limelight over the past couple of years. It may feel unnecessarily extravagant to invest in a pair of luxury pj’s, but you don’t really need to break the bank to find yourself a good quality set. Even if you are looking to treat yourself to a cheeky winter indulgence, there are brands and designs out there for absolutely everyone. 

The best bit is that you can style the tops with a pair of jeans on days you’re feeling a little out there and extra fashionable. After all, long before recent events, the pyjamas-as-daywear aesthetic had truly cemented itself as a serious trend with surprising longevity. Now more than ever we have a good reason to invest in a decent pyjama-cum-daywear set. Take a look at the below brands that are seriously shaking up the sleepwear industry.

TEKLA

Copenhagen-based brand Tekla is a sustainably-minded lifestyle brand that focuses on simplicity with their classic designs. They offer a gorgeous selection of unisex sleepwear sets, from breathable poplin to cosy flannel that are serving all the minimalist snug vibes.

Flannel Sleepwear, Tekla, from £90.00
The Gentlewoman Sleepwear, Tekla, £from £95.00

DESMOND & DEMPSEY 

Founded by an Englishman and an Australian, Desmond & Dempsey fuses traditional, crisp nightwear silhouettes with a laidback playful aesthetic. The vibrant hand-painted prints are absolutely gorgeous, further highlighting their ultimate goal of making loungewear feel special and fun.

Soleia Leopard Print Multi, Desmond & Dempsey, £‌150.00
Soleia Leopard Print Cream, Desmond & Dempsey, £‌188.00

ORCHARD MOON

London-based sleepwear brand Orchard Moon primarily focuses on sustainability, paying careful attention to eco-friendly, cruelty free materials and an ethical supply chain. They offer beautiful hand-painted prints mainly inspired by nature. Definitely a bit of a splurge where their price point is concerned, but you 100% know that your money is going to a business that is actually making a difference and has all the very best intentions. 

Camille Pyjama Set, Orchard Moon, £280.00
Calypso Pyjama Set, Orchard Moon, £280.00

YOLKE

Yolke is another firm favourite among pyjama fiends, offering gorgeous pyjama sets and robes in stunning prints and colours. The aesthetic and silhouette is generally very feminine and less slouchy, which I absolutely adore! I don’t even have kids but the Little Yolke section of their website, showcasing their matching kids’ pjs, had me absolutely hooked! 

Slip Dress – Wildflower Black, Yolke, £180.00
LiTTLE Classic Cotton Pyjamas – Country Stripe, Yolke, £48.00

POUR LES FEMMES 

Actress Robin Wright and designer Karen Fowler created this awesome brand as a result of their frustration at not being able to find good quality yet lightweight pyjamas, combined with a shared desire to create a socially conscious business. Many of the pieces are created by women living in conflict regions, offering them an invaluable opportunity to learn a trade, gain financial autonomy, while also elevating their local economies. These designs will include an informative disclaimer such as: Each pair sold gives 3 days of work to a woman in Eastern Congo.

Linen Congo Pajama Set – Heather Grey, Pour les Femmes, £226.00
Handmade in Congo Pajama Set, Pour les Femmes, £211.00

SLEEPER

There’s a lot of hype surrounding Ukraine-based brand Sleeper in the cosy-sphere. The designers’ goal was to make luxurious nightwear that you can wear at home or even to a party in equal measure, and the result is super fun sets adorned with feather trims and flares.

Rumba Linen Lounge Suit in Navy, Sleeper, $260.00 (£197.00)
Party Pajamas Set with Feathers in Lavender Vichy, Sleeper, $290.00 (£220.00)

SKIMS

If luxe pyjama sets aren’t your cup of tea and your goal is pure soft cosiness, look no further than Skims. The price point isn’t sky high compared to many other brands out there, and they offer so many snuggly loungewear co-ords which could double up as loungewear, as well as a perfectly acceptable outfit to nip out to the shop. 

Cozy Knit bouclé pants – Bone, Skims, £95.00
Cozy Knit bouclé track pants – Rose Clay, Skims, £95.00

ACCESSORIES 

The older I get, the more I realise that I absolutely love a cosy bedtime accessory. From relaxing pillow sprays to snuggly robes and sleep masks, the accessories game is big and plentiful, and definitely an easier and more affordable way to dip a toe in luxury sleepwear before fully committing to the ride.

Teddy Slipper, Skims, £38.00
Ephemeral Bloom Eye Mask, Orchard Moon, £38.00
And Now to Sleep Pillow Spray, Ren Clean Skincare, £19.00 copy
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