In the lead up to December, Kusuma Trust and The PJI Foundation have been busy working on an exciting new charitable giving initiative which will see popular local retailers making sizeable donations to Gibraltar charities in the form of vouchers and stock goods. The ‘Gifts that Give Back’ initiative aims to offer local shoppers hassle-free ways of giving back to the community this season as they go about their Christmas gift shopping by encouraging them to visit participating stores over the month of December with the incentive being that, in return for their purchases, each retailer will make a charitable contribution to a local non-profit organisation.

Genevieve Bossino-Soussi, Isabella Linares, Lois Soiza and Angela Almeida have been working to establish the scheme locally and are thrilled by the response they have received from local shops so far. Speaking with Genevieve who first came up with the idea, she tells us that the team hopes the community will embrace the initiative as a fresh way to celebrate the true spirit of the season by giving back:

“I think all of us are especially mindful of those less fortunate than ourselves around Christmas time, and while we are lucky enough to live in such a prosperous place as Gibraltar, it’s sometimes easy to forget that for certain members of our community it’s a real struggle to make Christmas the special time that everyone wants it to be.

The ‘Gifts that Give Back’ initiative has been adopted by local retailers in different forms, with some shops making donations in the form of vouchers or stock items, and others earmarking a percentage of December sales which will go directly to their partner charity in the form of relevant stock goods. We are hoping that participating stores will be supported by the community, and would like to take this opportunity to encourage all your readers to keep an eye out for our logo in local shops and stop in at these retailers knowing that they can feel happier about spending their money on gifts which will ultimately give back to local charities. We are really pleased that so many philanthropic local businesses are prepared to help our community in this way.”

The local stores participating in the ‘Gifts that Give Back’ initiative are: Marks and Spencer, Next, F&F, Marble Arc, Express Convenience Stores, Eroski, U-mee, Music Corner, Vijay, Digital Corner, Netgear, Kaycee, SM Seruya, The Toy Box, L Sacarello, The Cellar, Isolabella, and Top Choice Appliances.

The organisers feel encouraged by what is already looking to be a very positive and successful first year for the initiative, which they are hoping will only continue to grow over the coming years. You can find further information on www.kusumatrust.gi and on Reaching Out’s Facebook and Twitter pages.