GIBRAEL SEMINAR ON CUSTOMER EXPERIENCE

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Early last month, the Gibraltar-Israel Chamber of Commerce held a seminar entitled Winning with Customer Experience, in order to discuss how the customer experience has become the coredifferentiating factor that affects clients’ choices. Gibrael founder and Chairwoman Ayelet Mamo Shay commented on the successful event, noting ‘as our world increasingly shifts to digital contact channels, it is imperative for companies to be able to deliver a seamless customer experience across all forms of media.’ Speaking at the seminar, a delegation of customer-service specialists from NASDAQ-traded Jacada Ltd displayed the latest technologies within the field. Established in 1990, Jacada Ltd. enables organisations to deliver advanced customer and agent GibMag_August2016 small_Page_012_Image_0002interactions by implementing cutting-edge mobile customer service and visual Interactive- Voice-Response solutions, agent desktops, and process optimization tools. The event was attended by several of the online gambling companies, financial institutions, government agencies and other companies in Gibraltar that operate customer contact-centres. ‘We are in a global market and companies in Gibraltar must be able to deliver a seamless customer experience, no matter how the customer is interacting with them’, Ayelet added.

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The Gibraltar Magazine is your monthly business, entertainment, and lifestyle source. Providing the community with the latest breaking news and quality content since 1995. Every month, 100 pages are packed with gripping features from a cross- section of the Gibraltarian community in business, culture and leisure. We have pledged to support the wealth of local talent, constantly promoting young artists, musicians, authors and entrepreneurs and presenting what’s on around the Rock. In the business section, we focus on finance, property, and gaming industries. Embracing the latest technology and updating our website daily, we’re able to provide increased and up-to-the-minute information. The magazine has been operating for 25 years, which speaks volumes for our forward-thinking team who strive to take a fresh direction each month, as well as our loyal readership and confidence of advertisers.